Grow a Small Business: The Best Marketing Tools for Small Businesses

Industry Insights July 24, 2023

Starting a new business can be hard without the right tools to keep you growing. Here are some key marketing tools for small businesses that can help small companies and brands make a big splash in their specific industry. With these ideas and tools, small businesses and start-ups alike can grow their brand awareness and overall loyalty with these easy to implement tips and tricks.

Grow a small business

You came up with a unique and awesome business idea. Now it is time to take your small business to the next level. When it comes to promoting your business and getting your brand out there, forget the old-school business cards and get ready to make it rain with billboards! Okay, maybe not literally raining large print advertisements, but we've got some seriously effective marketing tools to share that will help small businesses like yours, stand out in a sea of competitors, regardless of what industry you are in. Prepare yourself and let's dive into the world of small business marketing!

Small Businesses and Their Marketing Challenges

Small businesses have a unique set of challenges when it comes to marketing. While this can sometimes hinder their performance, is it a reason to stop and give up trying. Unlike larger companies, small businesses often have limited budgets and resources to work with. This doesn’t only mean limited resources in terms of money, but also the number of people working at the company. Time and human resources can also make a big impact on how much promotion can be done in a day. However, these challenges don’t mean these businesses can't be successful in reaching their target audience. In fact, small businesses can often be more nimble and creative in their approach to marketing because they face challenges that larger companies never face. The key is to find the right tools and strategies that work for your business. From something as small as business cards to larger signs like billboards, there are a variety of options available to help you and your brand get noticed by your target audience, including marketing items for small businesses. But with so many choices, it can be overwhelming to know where to start and what methods make the most sense for your type of business.

That's why we've put together this guide to help you navigate the world of small business marketing. We'll cover everything from promoting our brand and services on social media to promotional events where you can directly interact with your customers and clients. For each of these scenarios, we will provide tips and tricks to help you make the most of your marketing efforts. Whether you're just starting out or looking to take your business to the next level, we've got you covered.

What is the Best Way to Reach a Target Audience?

When it comes to reaching your target audience, there are countless strategies and tools at your disposal. While some may cost money, others can be free tools that get your brand where it needs to be. What's the best way to cut through the noise and get your message in front of the right people? Well, it all depends on your business and its specific needs. For some, a well-crafted social media campaign might be the key to success. Some of the most popular social media campaigns in recent years have been through social media, like the Duolingo owl and Spotify Wrapped. Others might find that traditional advertising methods like billboards and print ads are more effective, as to not leave out those people who do not follow social media and internet trends. Let's not forget about the power of promotional products, materials and events to get your brand noticed. For example, this could be handing out promotional giveaways to your customers or even at trade shows or exhibitions.

The bottom line is that there's no one-size-fits-all approach to marketing. Especially when businesses, companies and products have such a wide variety of applications and appeal. The key is to experiment, track your results, and be willing to pivot your marketing strategy when necessary. Whether you're a small business owner just starting out or a seasoned pro looking to shake things up, the right marketing tools can make all the difference.

An Overview of Different Marketing Tools

When it comes to marketing your small business, there are a plethora of tools at your disposal. From the trending social media hashtag to a promotional item, each tool has its own unique strengths and weaknesses.

Online Advertising through Social Media

Social media and hashtags work for going viral and reaching more audiences, but a high-quality promotional product designed for your target audience might have a bigger impact. Platforms like Facebook, TikTok and Instagram allow you to connect with a wide range of potential customers on a more personal level and build brand awareness.

Offline Marketing with Promotional Products

When it comes to getting noticed by your specific and perhaps very niche audience, promotional materials and events are key. Business conferences, trade shows, exhibitions and local events are all great ways to get your name out there and create buzz around your business.

The key is to choose the right tool for your specific business and target audience. You don’t have to choose only one either! The best strategy might be to use a combination to reach as many people as possible in a varied way. Whether you're handing out promotional materials printed with your logo or hosting a community event, trade show or conference, make sure to put your best foot forward and let your brand shine!

Leveraging Social Media for Maximum Impact

Let's face it, small businesses can often have a tough time when it comes to marketing. In many cases, they don't have the same budget as big corporations, and they can't afford to waste money on ineffective marketing strategies. Therefore, what's the best way to reach a target audience without breaking the bank or going over budget? There are a variety of marketing tools available,whether that is digital or online marketing, but also a more traditional approach with offline marketing. However, in today's digital age, social media is often the way to go. Digital ads can be more cost-effective and practical for reaching a larger audience, which is especially important when first starting out. Leveraging social media for maximum impact is essential for small businesses, at least in the beginning. Online marketing through social media is a great way to get your name and brand out there to as many people as possible, often with little to no money being spent. With platforms like Facebook, Instagram, Twitter TikTok and even YouTube, you can reach a wider audience and engage with potential customers in a more personal way. Plus, social media is cost-effective, making it a great option for small businesses with limited marketing budgets. Of course, it's important to also consider other channels to get noticed, but social media should be a top priority. That means, small business owners looking to make a big impact, should start leveraging social media today!

Getting Noticed with Promotional Materials

In the beginning, without a strong customer base like many small businesses can have, it can be tough to get noticed or make an impact. It doesn’t have to be though, as with the right promotional products, you can make a bigger impact. Whether it's a branded pen or a custom T-shirt, promotional items are a great way to get your name and brand image out there. Events where you can meet and interact with your target audience are perfect opportunities to showcase your products or services. From trade shows to networking events, business conferences and industry expos, there are plenty of opportunities to connect with potential customers. Or get your name out there in general.

When attending these events or conferences, don't just hand out flyers and pens and call it a day. Get creative and make your promotional materials stand out since there are usually many different companies also attending similar events. While more traditional products can be beneficial in the long run as they are often seen as more practical, consider handing out some unique promotional items to really make a splash with your target audience. For your booth, consider hosting a giveaway or contest, or offering a unique experience that attendees won't forget. Not only will your audience get to see your products, but they can get a sense of your personality and overall vibe. Remember, the key is to make a lasting impression, getting your name out there and getting more customers is to leave people wanting more. Don't be afraid to think outside the box and get noticed! If you are interested in learning even more about trade shows, read our blog post about planning a trade show here.

Choosing the Right Tool for Your Small Business

You've made it to the end of our blog post and now you're probably wondering, "What's the best marketing tool for my small business?" Well, the truth is, there's no one-size-fits-all answer because small businesses are ultimately all different. It all depends on your specific target audience, budget, and overall marketing goals. As we've discussed, there are a variety of marketing tools available, from traditional offline marketing methods like corporate gifts and promotional giveaways to more modern approaches like online marketing through the use of social media and paid ads.

The key is to find what works best for you and your brand is to do your research, experiment with different options, tools and platforms and then track your results. Not every small business has the same goals and not every marketing tool works towards accomplishing those goals in the same way. Don't be afraid to think outside the box and try something new. Consider trying things like starting a new trend on social media or handing out branded corporate merchandise that will get your niche target audience thinking. Remember, just because a certain tool worked for another business doesn't mean it will work for yours. Take the time to find the right fit for your small business and watch your marketing efforts pay off. This could be a combination of everything mentioned above. Get started and start advertising your brand the way that works best for you.