Trade Show Giveaways & Promotional Items | Conference Swag
You cannot show up to a trade show empty handed! That is why you should bulk order some promotional giveaways to hand out to all the lucky attendees. Set your brand and booth apart with these budget-friendly promotional giveaways.
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Promotional Items for Trade Shows FAQs
Here are some of the most popular questions about promotional items to hand out during a trade show. Learn everything you need to know right here!
What are trade shows?
Trade shows are essentially large business conventions where various companies and brands from different industries can broadcast their services. A trade show or convention will often include booths, displays and overall large crowds. It can often be described as a "Comic Con" type event, but specifically for the business world. Trade shows like this are meant to connect companies, brands and businesses from the same industry with each other.
What is a trade show giveaway?
A trade show giveaway can be anything really. The most popular trade show products are usually small items that companies bring with them to hand out to anyone who visits their booth. Some of the most popular trade show giveaway ideas are generally items like pens, keychains, lanyards, wireless charging pads or small corporate gifts, all printed with the company's logo or slogan. Sometimes brands will even hand out high-end products, like Bluetooth speakers or something similar. These often high-quality and popular giveaways are there to help promote your brand or service.
Are trade show giveaways worth it?
Yes, this is a great way to generate more brand awareness for your company or business. Depending on what type of item you choose to hand out, it can also bring more people to your booth. Many of this trade show gifts also have a long life in terms of practicality, so people will be reaching and using your products long after the event.
How many items should you order for your next event?
This can depend on how many people you expect to be at the overall trade show. However, we suggest that you order enough to hand out and then some. In many cases, anywhere from 100 to 1,000 products are a good amount to order. It is possible to bulk order products in our online shop. You can either hand them out for free to everyone, leave them sitting on your booth for people to take or hand them out as special prizes won in a game.
Can you increase or improve traffic to your booth?
You can increase visitors to your trade show booth with a few things. Consider handing out some free giveaways, like lip balms or notebooks, have sitting space available, include flashy and eye-catching displays and even some small appetizers can encourage people to come to your booth. Being in a good location, like right at the front door, is also beneficial.
How do you attend the right trade show?
It is best to do some research in advance to see how and where you can make the biggest impact. Consider things like your target audience to get an idea of which trade show to attend. You might need to travel there, so that is something you should also take into consideration.
Use Promotional Giveaways at your next trade show
A trade show is a gathering of companies and businesses within a particular industry, such as restaurants, finance, or real estate, where they can showcase their products. These companies also have the chance to showcase their services, and technology to potential customers, industry peers, and the media. It is an opportunity for businesses and brands to network, build brand awareness, and generate leads for their business. Attendees typically include manufacturers, distributors, retailers, and service providers, as well as decision-makers from corporations, government agencies, and other organizations. Basically, anyone who is interested in these topics can go to and enjoy trade shows. Trade shows can range from small, regional events to large, national, even international, exhibitions, and are often held on a recurring basis. Depending on your industry, you will likely have the opportunity to visit multiple trade shows to highlight and promote your company. Which is why ordering giveaway items to help you stand out makes sense.
How can companies benefit from handing out trade show swag?
Handing out promotional products at trade shows makes sense for companies, businesses and brands because it provides them with an effective marketing tool to reach their target audience and increase brand visibility.
Brand Awareness: Giving out promotional products with a company's logo, tagline, or message imprinted on them helps raise brand awareness and visibility among trade show attendees. Look for long-lasting promotional products to keep your company name at the forefront of people's minds long after the event.
Building Relationships: Providing trade show attendees with a useful and practical item such as a promotional water bottle, a good bag, or a promotional tote bag can help build goodwill and strengthen relationships with potential customers and industry partners.
Generating Leads: Trade show attendees who receive promotional products are more likely to remember the company and its offerings, which can help generate leads and sales. Things like promotional pens can be given out to generate leads with potential customers, clients and partners.
Cost-effective Marketing: Compared to other marketing methods, promotional products can be an affordable and efficient way to reach a large number of people in a concentrated environment like a trade show. Plus, these products last longer than a traditional marketing campaign. This means you can increase your brand awareness for longer, reach more people and have a nice return on investment.
In summary, handing out promotional products at trade shows can help companies like yours create a positive image, build relationships, generate leads, and increase brand awareness, all while being cost-effective. Consider choosing long-lasting products for even more effect, like our promotional eco-friendly products that are more environmentally conscious.
The best and most popular items for trade shows
The best promotional items for trade shows depend on several factors, including the target audience, budget, and the type of trade show. However, some popular and effective options include:
- Branded Writing Instruments: Pens, highlighters, and markers are practical and affordable items that are used frequently, making them a great option for trade shows.
- Tote Bags: Reusable promotional bags can be imprinted with a company's logo or message and are a great way to promote environmental awareness while serving as a practical item for attendees to carry items during and after the show. Custom tote bags printed with your logo serve as a powerful tool in terms of brand awareness.
- Power Banks: Portable power banks are becoming increasingly popular and are a useful item for trade show attendees who use their phones and other devices frequently.
- Custom Apparel: Branded t-shirts, hats, and jackets can help create a sense of unity among employees and provide attendees with a useful item to wear after the show.
- Keychains & Lanyards: Keychains are an inexpensive and practical promotional item that can easily be attached to bags and keyrings. Lanyards are also great because these can be used by all the attendees.
- Water Bottles: Reusable water bottles, or branded drinkware in general, with a company's logo or message imprinted on them can help reduce waste and promote environmental awareness, while also providing a useful item for trade show attendees.
The best promotional item for a trade show will depend on the specific goals and target audience of the company, as well as the budget and type of trade show. It's important to choose an item that is practical, memorable, and aligned with the company's brand.
Trade show promotional products can be cost effective
The cost of trade show promotional products can vary widely depending on several factors, including the type of product, quantity, and customization. Some promotional products, such as pens and keychains, can be very affordable, while others, such as custom-branded tech items or high-end clothing, can be more expensive.
It's possible to find trade show promotional products within a variety of budgets, and many suppliers offer discounts for bulk orders. Companies can also choose to prioritize their budget on higher-end products, like wireless charging products, that they believe will have a greater impact on their target audience or focus on cost-effective options to maximize the number of products they can distribute. Depending on the size of your trade show, you can choose from low minimum promotional products in order to stay within budget.
Ultimately, the cost of trade show promotional products should be evaluated in the context of your company's or brand's overall marketing budget and ultimately, the goals for the event. By carefully considering these factors, companies like yours can find trade show promotional products that fit your needs and budget.