Invest in Our Planet, Invest in Yourself
Learn about these steps that your company or business can take to become more eco-friendly.
Eco-Friendly Branding & Marketing Tips for Your Company
We want to offer you some eco-friendly marketing options for you, moving forward to build a brighter, more sustainable future. Here are some of our tips for you to promote more sustainable branding for your next sustainable marketing campaign. Use these eco-friendly marketing tips to increase your brand awareness and recognition or even create your own eco-friendly business from scratch.
1. Create & Build Green Visuals
It might sound simple and obvious, but consider choosing a green name and using green visually to help push your brand even farther. Give your customers and partners the feel of being green through the use of special visuals and a catchy slogan.
2. Be Sincere
Secondly, your approach to sustainability and working towards a more eco-friendly brand needs to be genuine. If you do not believe in something, it will show and your consumer will not be happy for the lack of sincerity. Millennials and Gen Z are two large consumer groups right now and they also make up a large workforce too. These generations care more about the environment, meaning, as a company or brand, you will need to put in the work to promote a genuine and sincere approach to sustainability. This extra work will be a lot of work and effort, but it will have a positive impact in the long run.
3. Avoid Greenwashing
Greenwashing is when companies advertise their sustainable branding, but then do not take the actions to follow up on their promises. To avoid this, learn about the environmental issues of today and take real actions towards solving them. Be sure to share authentic and verified data or facts with your followers, customers and partners. If you sell products, be sure to only label things as “eco-friendly” when the product actually is, like including authentic certificates showing how truly sustainable this product is.
4. Being Green is More Than Products
Being green means more than just bringing your lunch from home, having a green slogan and simply saying your brand is green now. There are other factors that feed into sustainable branding and eco-friendly marketing that go deeper than surface level. To fully embrace this eco-friendly branding, consider the deeper things, like your brands’ energy consumption, the actual packaging of products, sustainable relationships with your suppliers or partners, and many more. Like it was mentioned before, if you are going to promote your brand as a green one, you need to put your money where your values are and go the distance to be sincere and authentic.
5. Support Sustainable Initiatives
AS mentioned, going above the minimum is a great way to show how your brand is more sustainable and eco-friendly. Another way to do that is to partner with sustainable non-profits or other similar types of organizations to either volunteer your time or donate some of your money. Running eco-friendly campaigns like this can be a great way to not only say your company is sustainable, but also prove it through the initiatives and actions you take towards a green future.
Whatever you choose to do and however you choose to implement some of these sustainable branding options, you can make small steps towards being a more sustainable brand overall. By making a few changes to your business model, like selling eco-friendly products or by reducing the waste at your office, you can make big steps towards a brighter future for all.
What is Earth Day?
What started in 1969 as a social movement in the United States about the importance of protecting the environment, led to a national holiday from April 22, 1970 and onward. During the 1990s, the movement went global and now more than 184 countries around the world participate in conversation efforts on this day. Now more than 50 years later, the time for environmental action is now.
Earth Day 2023 Theme
It was announced that the theme for this year’s Earth Day is “Invest in Our Planet.” While you might think that the only way to get some traction on large topics is by waiting for institutions to do it, you would be wrong. The easiest way to get involved and make the most change is to start with yourself. Individuals, companies and organizations are the best place to start making real change. Consider reducing your waste at home and at work, taking public transportation instead of driving and buy from companies that also promote sustainable efforts. Invest in yourself to make a difference and spend your money at places that take conservation into account in their daily activities. Many consumers are very aware of their environmental impact and it reflects in their spending patterns. As a business, by investing in the planet, you can also invest in yourself to build a brand that is more eco-friendly, not only to help your sales, but more importantly, to protect our planet.
What allbranded does to be eco-friendly
It wouldn’t be right to tell other companies how to be without sticking to our values. Here at allbranded, we participate in local city trash pick ups, we partner with suppliers who also take sustainability seriously and we offer eco-friendly promotional products for our customers. Many of these items are made from organic cotton or recycled materials. You can also find products made from glass and metal to replace the more traditional plastics. There are other organic materials, like jute, bamboo and wheat fiber for even more sustainable options in our shop.
Check out some of our eco-friendly products here to help you feel inspired:
Partnership with Trees Water People
One of our highlights is the fact that we partner with Trees Water People, a US-based organization that works towards dignified livelihoods, environmental stewardship, gender equity and inclusion, indigenous sovereignty, and youth development. They recently celebrated their 25 year anniversary of working with local and indigenous communities in the US and in Central America. The work Trees Water People does is more than just planting trees, they work with the local communities in various countries to encourage and educate the local populations about how to best do so. We believe in this cause and we want to spread the message of Trees Water People to reach even more people. If you want to get involved, whether that is by volunteering or donating, you can read more about their work.