6 Eco-Branding Tips for Your Company
Change the way you do business with these tips and tricks on how to do more eco-friendly branding. Branding goes beyond just handing out promotional products though. Learn about how you and your business can take the steps to revolutionize the way you do sustainability.
Sustainability has become quite the popular topic as of late. That means companies are trying to find ways to become more environmentally friendly. This includes various actions like providing products and services that are more eco-friendly or trying to brand themselves as doing that. There is a lot to keep in mind though while trying to strive for more eco-friendly branding.
We are also trying to do our part to become a more sustainable company. We offer the same to any business that wants to have more environmentally focused products or promotional giveaways. The world relies on us as a global community to take care of our planet. By offering more eco-friendly products in our shop we are not compromising quality. All our sustainable products are top notch and are ready for your business logo to show that you care about the planet as well.
What is eco-branding?
Eco-branding is the marketing approach that various companies do to inform and promote their pledge to be more eco-friendly and protect the environment. This can be done through various means, including:
- Offering eco-friendly products and services
- The overall messaging in campaigns and other marketing materials
- Company efforts, like volunteering and donating
- Other contributions
What is greenwashing?
One really important thing to keep in mind when trying to brand or rebrand your company as being sustainable is to avoid greenwashing. Greenwashing is making broad claims about being eco-friendly without actually doing anything. This can also happen when companies overstate their positive environmental effects, impact and promise. For example, they promote eco-friendly products that come from suppliers who do not hold those values.
In the end, what makes greenwashing really bad is that it deceives consumers into believing the product they are buying is making a positive environmental impact, when it could actually be hurting.
6 ways to step up your eco-branding strategy
Here are some of the tips and tricks we learned to help your company promote more eco-friendly branding and to avoid greenwashing.
1. Eco-Friendly Logo
While this might seem obvious, you would be surprised. If you want to show how your company is working towards better eco-branding, then consider revamping your company logo. Many companies who are environmentally friendly will choose logos with earthy tones, such as green or brown. For a full breakdown on the color psychology in marketing, you can read about the impact of green in marketing.
2. Transparent Communication
One of the most important things you can do is to be transparent about your actions. That means including verified certificates with eco-friendly products. It could also mean communicating the efforts you are taking with external organizations to better this world. Take responsibility and clearly communicate your efforts with your target audience.
3. Community Engagement
While it is great to help communities around the world, it is also important to get involved in your own community. Consider engaging with the local community to build up more sustainable methods in your area. As a company you can host clean up events, raise money for green efforts or even host a seminar to encourage other community members to also be more sustainable.
4. Eco-Friendly Promotional Products Exist
When you brand your business with eco-friendly products such as our bags, pens and notebooks you are branding yourself as a company that truly cares about this planet. That means looking for products marked as "eco-friendly." It can also mean choosing products that are made from sustainable materials such as glass, metal, wood, bamboo, aluminum and more.
5. Choose Eco-Friendly Packaging
Being green goes beyond just offering a bamboo promotional product. Consider other ways you can reduce your carbon footprint by using sustainable packaging. Opt for paper instead of plastic, digital instead of paper and even choose shipping options that are more environmentally friendly.
6. Small Changes Make a Big Impact
Small changes at your office can make a big difference! Consider using renewable energy in your office. Or at least learn about how to be more energy efficient. Reduce waste by offering recycling options, but also encourage your employees to use less. That means less printer paper, paper towels, hand towels and more. For example, offering paperless options in the office, meaning you keep things digital, that can make a big impact.
In conclusion, we are committed to protecting the environment and taking the necessary steps to do so. If you would like to join in on going green please check out all the eco-friendly products we have to offer.