Marketing Trends
Jul 06, 2023
Color Psychology: Color Meaning in Marketing & Advertising
Color psychology plays an important role when it comes to offline marketing, branding and promotional products. Different colors have a different effect on people, in many cases an emotional one. When coming up with a brand design or choosing which promotional item you would like to order, consider the various colors to get your point across in the proper manner. Dig deeper beyond thinking about warm and cold colors, but how all the colors of the rainbow can have an effect on you and your target audience.