Calling all ✨ new customers! ✨ Take $30 off sitewide with code: 👉 WELCOME30 👈
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Valid on sitewide orders of $300 or more. Max. discount is $30. Only valid for new customers who have not previously purchased anything from allbranded.com. Can only be once per customer.

Calling all ✨ new customers! ✨ Take $30 off sitewide with code: 👉 WELCOME30 👈
?
Valid on sitewide orders of $300 or more. Max. discount is $30. Only valid for new customers who have not previously purchased anything from allbranded.com. Can only be once per customer.

allbranded celebrates 15 years of progress and service

General News & Updates Sep 01, 2026 Author: Maureen

allbranded has been through highs and lows, but has made it out the other side. Discover what advice the team has learned over the years. This is a celebration of the past 15 years. From the first order of 100 brown lanyards to a full allbranded group with multiple brands inside. With all that allbranded has accomplished in the past 15 years, what else is on the horizon?

allbranded 15 year anniversary

15 years of allbranded has come and gone, but not without a dedicated team working together to make a meaningful impact. In the time allbranded was founded by Arne Schubert in Hamburg, Germany in 2011, the company has expanded into eight other countries - Austria, Switzerland, Spain, France, Sweden, Ireland, the UK, and the US.

The team has worked through a variety of external and internal challenges - from finding the perfect office to the global pandemic. All of these challenges made the company stronger.

After helping more than 60,000 customers choose from the collection of more than 75,000 products, allbranded has emerged as an expert in the promotional merchandise field. The team has come together to talk about the accomplishments of the past and what the future holds.

How allbranded changed over the years

A lot has changed since allbranded first started out. From going from a small company in an apartment, to the allbranded group with offices in Germany and the UK. Here are some of the biggest changes employees have noticed over the years.

“What started as a small startup in a three-room apartment has grown into an internationally established company. But I think we've still managed to maintain that relaxed, family-like atmosphere.” - Philipp, Lead Engineer

 

With offices in London and Hamburg, plus employees from around the world, allbranded has seen growth in more ways than one.

“Since I started, we have not only grown, but above all, we have grown closer as a team, with a clear vision and strong cohesion.” - Mark, Sales Lead

 

Having a strong connection as a team is as important as the work itself. Having a strong foundation of respect and communication is what makes brands last.

“Everything is more efficient, no one on our back bugging us as long as results are good” - Niall, Director UK

 

While there have been highs and lows, the team has grown, become more efficient, and became closer. This proves to be a winning combination as the company is now stronger than ever 15 years later.

What allbranded learned over 15 years

Through these ups and downs, the team has learned a lot of valuable lessons. Not only regarding business, but how to work together as a team.

When facing tough decisions, such as layoffs during the pandemic or restructuring, the team has persevered through the tough times.

"Unfortunately, not all of our decisions were the right ones, but we learned from them.” - Florian, COO

 

What is most important is learning from these experiences and mistakes.

Businesses and companies expanding to new markets always face challenges. When growth comes too quickly, or not fast enough, allbranded has found a way to make it work. Applying the lessons learned from each misstep to avoid it for the future.

Favorite moments from the allbranded team

The allbranded team has worked hard over the past decade and a half, but they also played hard as well. Without a strong team and community within the company, the progress and success might not have been the same.

From team events going skiing in Italy, cruises to Norway, to a team-building event in Majorca, these are the top highlights the team has experienced. These are the moments that kept spirits high while still driving progress.

“Definitely the team event at Heidepark. Not just the day itself, but especially the evening at the hotel: a relaxed atmosphere, great conversations, lots of laughter, and just a really wonderful time with super nice coworkers. Sometimes that’s all it takes.” - Juliette, Senior Customer Success Manager

 

Sometimes, the atmosphere can make all the difference. Finding the combination of having fun while also having time to brainstorm with teammates - that is the sweet spot for a team event.

“The cruise to Oslo was great. The planning and the atmosphere were excellent, and it was a thoroughly successful trip that will be remembered for a long time. It was a generous reward for the employees’ outstanding performance.” - Hendrik, Senior Online Marketing Manager SEA

 

While team events bring everyone together to celebrate success and show employee appreciation, one of the most magical moments has to be the first one.

“The first order: 100 brown lanyards.” - Arne, CEO & Founder

 

Without this first order, the company would not be where it is today! Special thanks for the first customer, that is the best and favorite moment.

Expert tips from allbranded

After years of experience hearing about the trials and tribulations of customers, the allbranded experts have come up with some tips. Not only regarding how to order company merchandise, but also how to keep a company strong for 15 years.

What are the most important things allbranded has learned?

“Customer satisfaction.” - Bhavesh, Lead Developer Backend

 

Without customers, allbranded would not be where it is today. The only way growth can be made is through feedback and constructive criticism. When working in retail, it is important to think of the customer as king, or focus on what the customer needs vs. what any one person making decisions wants.

Regarding company merchandise, the team has spoken. These are the most important things to consider or think about when ordering products.

“When giving employee gifts, always pay attention to the quality of the product so that employees can enjoy it for a long time.”- Hendrik, Senior Online Marketing Manager SEA

 

When choosing products, allbranded cannot recommend enough that the product's quality should be high! Stretch budgets further and get as much as possible from these products by choosing quality items that last.

“You can find all prices, delivery times, and minimum order quantities [...] in the shop. You just need to configure the items. And yes, you can also get a quote online!” - Noemi, Inside Sales Manager

 

Through customer feedback and numerous website updates, everything is made as easy as possible for customers to order online. Customers can find everything needed to order directly from the site, without having to ask the sales experts. However, the team is always standing by with any questions.

allbranded’s favorite promotional products

With more than 50,000 products in the online shop, it can be hard to choose a favorite. When asked, the team had this to say about their favorite products.

“Carolina cotton bag - reliable and always a good choice.” - Jana, Supplier Relationship Manager

 

Some products might not be fancy or unique, but when chosen correctly and printed right, these products can have the biggest impact.

Some other top favorites products and categories include:

  • Cow stress reliever
  • Water bottles
  • Hoodies, pullovers, sweatshirts
  • Wireless and noise canceling headphones
  • Vinga products
  • Gift sets
  • Stanley cup and mugs

However, whichever product is chosen, the allbranded team has a very important tip to remember.

“[...] spend a little more money and get something decent in return.” - Nils, Account Manager DACH

 

What is in the future for allbranded?

Now that allbranded has succeeded for 15 years, the biggest question remains - what is in store for the company in the future?

Here are some wishes from the team on where they see the company (and themselves) in the next 15 years.

“Consistently exceeding all goals and having great people on the team.” - Anja, Customer Relationships Manager

 

“That I can retire here.” - Christian, Finance Manager

 

“Growth and calm waters.” - Florian, COO

 

“We want to continue to position ourselves as one of the largest MerchTech players in Europe.” - Arne, CEO & Founder

 

A celebration cannot be complete with everyone who made the past decade and a half possible. Thank you to the customers who have made the last 15 years successful and memorable. And of course, a big thank you to the allbranded team for all their hard work, dedication, and passion for corporate merchandise.

Cheers to allbranded, here’s to the next 15! 🎉

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