Marketing Trends

In a digital world where algorithms dictate what we see, one thing still has the power to cut through the noise: a good story. Storytelling marketing isn’t just another trend. It’s the most human way to connect with your target audience. These ads are stories we remember long after the offers fade. Discover what storytelling marketing really means in this post, why our brains cling to stories over facts, and why this approach resonates so strongly with audiences. More importantly, we’ll share practical ways for brands to uncover and tell their own story in a way that feels authentic, memorable, and human. If you’ve ever wondered why some brands become part of everyday life while others fade into history, the answer lies in the stories they tell. The good news is, your brand already has one worth sharing.

Discover the upcoming trends you can expect to see in 2025. Be sure to consider these topics, trends, and products when creating your own roadmap and strategy. By following our tips for each trend, you can foresee having an exceptional 2025!

Are you ready to elevate your brand in 2024? Then you should take advantage of these top 5 trends and events happening in the promotional marketing world. Get ahead of your competitors this year or use this opportunity to show your employees how much you care. In our professional and expert opinion, here are the top 5 trending events and promotional items for 2024!

Read to learn about what makes black in marketing so powerful. Discover the symbolic, cultural and psychological impact black has on customers when used in a company logo. Learn how you can harness the sleek and stylish color into boosting your brand image and awareness through promotional marketing.

Keep calm and choose the color blue for your brand logo or company design. Blue is one of the most popular colors and for good reason. With very few negative connotations, the color blue in marketing can often bring positive emotions of relaxation and calm. Decode the impact of blue psychology in marketing and why it makes sense to bulk order some blue promotional items for your next trade show or business conference.

In this chapter of color psychology in marketing, we will dive into the color green. What sort of feelings do the color green bring out in us? What type of companies are often associated with the color? Do different shades of green make a difference for marketing purposes? Discover all of this and more when you check out our next post about the color green in marketing.

Color psychology and marketing go hand in hand. The choice of color for branding, for advertising and co. affects whether you like or dislike something. And thus on the direct behavior of the target group. For our color in marketing series, today we will continue to follow the yellow brick road to one of the happiest colors out there, yellow!

Today is all about the color orange in marketing and advertising. Learn about this bold and playful color. Take advantage of the emotions and feelings this color can invoke in your target audience. Consider choosing this bold color for your next round of promotional products to show your playful and creative side. When all is said and done, orange you glad there wasn’t a joke in there?

Get ready to ignite your marketing strategy with the blazing power of red ! As one of the boldest and most attention-grabbing colors in the spectrum, red has the uncanny ability to supercharge your brand's presence. From evoking urgency to sparking passion, this vibrant hue can't be ignored. Join us as we delve into the captivating world of red in marketing and uncover the psychology behind its fiery impact. Get ready to captivate your audience, make a lasting impression, and set your brand on fire with the captivating power of red! Read more where we'll dive deeper into the secrets of this sizzling color and how it can fuel your marketing success.

Color psychology plays an important role when it comes to offline marketing, branding and promotional products. Different colors have a different effect on people, in many cases an emotional one. When coming up with a brand design or choosing which promotional item you would like to order, consider the various colors to get your point across in the proper manner. Dig deeper beyond thinking about warm and cold colors, but how all the colors of the rainbow can have an effect on you and your target audience.